Artificial Intelligence (AI) is a branch of computer science that involves the simulation of intelligent behaviour in computers. At Impact Tech AI is used to create a tool kit to automatically generate insights by processing data from phone conversations and other interactions. These provide insights into customer moods, needs and preferences to increase client satisfaction and boost sales. Impact AI is connected to Impact Telecom and utilises Natural Language Processing (NLP), Predictive Analytics, Sentiment Analysis, Big Data Analysis and Machine Learning.

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